AOL Brand Identity
In 2009, AOL launched a new brand identity to announce their move from parent company Time Warner done by Wolff Olins. The new logo—white text on a white background—is revealed by the creative content behind it, a representation of AOL's strategy to provide 80% unique content through their network of journalists, artists and musicians.
Role: Art directed and curated the AOL Artists collection of 200+ custom logo canvases with over 80 artists from around the world. Canvases live as part of the constantly changing AOL identity across all platforms including web, advertising, events and corporate signage.
Helped to build an artist network for AOL, partnering for events for the Whitney, Art Basel, New Museum, charity programs and more. AOLArtists.com, a showcase for their collaborations, gained 930,000 unique visitors in the first six months.
Illustration + Still Canvases
Motion + Animation Canvases
Universal Everything
HunterGatherer
GHAVA
GHAVA + Anna Maria
Employee Mural in AOL NYC headquarters by Jon Burgerman
Credits: All AOL work done at Wolff Olins, NYC. Role: Art direction and design. Creative Directors: Malcolm Buick, Jordan Crane; Photography: Dylan Griffin; Sylist: Anna Maria; Retouching: New York Color Center. Illustration: James Taylor, Darren Booth, Nathan Fox, Dave White, Serge Seidlitz, Philip Low, HunterGatherer, Kristian Hammerstad, Mark Veerhagen, Eva Hjelte, Tom Beddard, Abbi Jacobson, Julien Valle, Daniel Stolle, Jethro Haynes, Dave Kinsey, Athletics, Mr Kiji, Cody Hudson, Husk Mit Nav, I Love Dust, Tim Gough, Julien Langendorff
In 2009, AOL launched a new brand identity to announce their move from parent company Time Warner done by Wolff Olins. The new logo—white text on a white background—is revealed by the creative content behind it, a representation of AOL's strategy to provide 80% unique content through their network of journalists, artists and musicians.
Role: Art directed and curated the AOL Artists collection of 200+ custom logo canvases with over 80 artists from around the world. Canvases live as part of the constantly changing AOL identity across all platforms including web, advertising, events and corporate signage.
Helped to build an artist network for AOL, partnering for events for the Whitney, Art Basel, New Museum, charity programs and more. AOLArtists.com, a showcase for their collaborations, gained 930,000 unique visitors in the first six months.
Illustration + Still Canvases
Motion + Animation Canvases
Universal Everything
AOL Dancer Man from Wolff Olins on Vimeo.
HunterGatherer
AOL Discs by HunterGatherer from Hello Melissa on Vimeo.
GHAVA
AOL : Geometry from GHAVA on Vimeo.
GHAVA + Anna Maria
Employee Mural in AOL NYC headquarters by Jon Burgerman
Jon Burgerman from Wolff Olins on Vimeo.
Credits: All AOL work done at Wolff Olins, NYC. Role: Art direction and design. Creative Directors: Malcolm Buick, Jordan Crane; Photography: Dylan Griffin; Sylist: Anna Maria; Retouching: New York Color Center. Illustration: James Taylor, Darren Booth, Nathan Fox, Dave White, Serge Seidlitz, Philip Low, HunterGatherer, Kristian Hammerstad, Mark Veerhagen, Eva Hjelte, Tom Beddard, Abbi Jacobson, Julien Valle, Daniel Stolle, Jethro Haynes, Dave Kinsey, Athletics, Mr Kiji, Cody Hudson, Husk Mit Nav, I Love Dust, Tim Gough, Julien Langendorff