The Shirt™ by Rochelle Behrens
Brand development for an amazing product innovation start up by Rochelle Behrens. Created the identity, branding, copywriting as well as art direction and consulting on web design and photography to launch this exciting new fashion brand. Find out more at the-shirt.com


As seen on Oprah January 2011 in her "Fashion Must-Haves for 2011"As seen on Oprah January 2011 in her "Fashion Must-Haves for 2011"






Created in partnership with Marissa Vosper.