PacSun
Ongoing digital, marketing and retail design for PacSun— a youth surf/skate retailer in
800 Stores across the United States—including two custom websites, a manifesto,
campaign and gift card design.


The Skinny for PacSun
A back-to-school calendar site created for PacSun with a focus on promoting denim.
Developed with Athletics, each day featured new product, content, video, denim tips
and discounts for a 12 week period. Visit The Skinny here.





PacSun Holiday 2009
2009 holiday campaign for PacSun concept, store windows, in-store signage,
web, buttons, a calendar microsite and social media promotions.

The Pass It On Calendar site was created for a 7-week holiday period and focuses on
PacSunsters, a select group of Style Leaders from around the country, who created their
own content, videos and style tips. Visit the site here.





PacSun Fall 2009 Gift Cards




PacSun Manifesto
Concept for a newsprint book to inform and excited PacSun coporate and store employees nationwide about the new brand strategy.

Role: Design; Studio: Wolff Olins; Web Development: Athletics