GLO Science
Branding and packaging design for the launch of GLO Science, an innovative at-home teeth whitening device created by NYC aesthetic dentist Jonathan B. Levine.
Brand development extends through retail, photography, web, tone of voice for the GLO brand. Since its launch in January 2011, GLO has sold over 8,000 units in its first appearance on HSN and will soon be sold exclusively through Sephora.
Packaging selected in the 2010 Under Consideration FPO Awards.
Role: Design + Art Direction; Creative Partner: Todd Simmons; Copy: Carmine Montalto; Photography: Kai Wiechmann, Robert Schlatter; John Paul Chirdon; Web Design: Kate Gibson; Production: Stuart Blinder; Printing: Lahlouh, CTI Packaging, Paul T. Freund Corp
Branding and packaging design for the launch of GLO Science, an innovative at-home teeth whitening device created by NYC aesthetic dentist Jonathan B. Levine.
Brand development extends through retail, photography, web, tone of voice for the GLO brand. Since its launch in January 2011, GLO has sold over 8,000 units in its first appearance on HSN and will soon be sold exclusively through Sephora.
Packaging selected in the 2010 Under Consideration FPO Awards.
Role: Design + Art Direction; Creative Partner: Todd Simmons; Copy: Carmine Montalto; Photography: Kai Wiechmann, Robert Schlatter; John Paul Chirdon; Web Design: Kate Gibson; Production: Stuart Blinder; Printing: Lahlouh, CTI Packaging, Paul T. Freund Corp